Wednesday, July 16, 2014

Having it all - Is it a myth afterall?

I came across many reactions to Indra Nooyi's interview on whether or not women can "have it all". Among them:
  • Sigh!, said some (such as here), not again the whine of being a woman and managing life as a working mother. If they can't manage it, why choose to go for it?
  • Oh yeah!? When was the last time MEN were asked the question of how they manage work-life balance?
  • What's with all the fuss? Didn't we too raise children and manage our careers without making such a big deal of it either way?
  • Barkha Dutt and NDTV made this the topic for one of their We the People discussions, making for an interesting discussion
I remembered having heard about the same milk-fetching incident from Indra Nooyi on a video clip some six years ago when conducting research to understand more about women corporate leaders who made it to the top. In that panel discussion, while Indra Nooyi mentioned this incident, she did not delve much into it. By the end of that interview, some thoughts stayed at the back of my mind: Why didn't she talk more about it? Did she discuss it later with her mother...and her husband...and children? What are other ambitious women facing in their personal lives while they manage their work in a highly competitive corporate world and how are they dealing with the challenges and expectations?

So when I read her article recently, above all, I admired her for her honesty. When she set out to reach where she did in her career, obviously she made choices that have been hers, but kudos to her for being upfront about what that choice has meant for her in her personal and family life. The way I see it, women like Indra Nooyi, Sheryl Sandberg (I would strongly recommend women AND men to read her book, Lean In), Anne-Marie Slaughter (whose article a while back had also generated a lot of discussion ) are only making it easier for so many career focused women to talk about what makes the path to senior corporate positions difficult for women. 

So what’s with this "having it all"? Is it exclusive to women?
Ofcourse it is not exclusive to women, but I'd like to focus on what it means for women as it's definitely a controversial and subjective topic. That is mainly because what “all” means for a woman entirely depends upon how she is wired. One thing is clear is that if a woman has great ambitions from her career, it’s best that she forget the balance part of the work-life balance. It's about choosing her priority and in the highly competitive world we live in, if she wants to make it to the top, she should make sure she sets the necessary support systems in place (she’s likely already done that in order to be even thinking about making it to the top), make things clear to all who matter in her family about what her choice means for everyone, and focus on what needs to be done. 

But often, the one thing that comes in between a woman's focus and actually having it all is something that actually has no place in this at all - Guilt. And the big (I mean biiig) problem is she’s going to be ridden with guilt all too many times. Now, I don't know if guilt is the exclusive domain of women (there has to be a guilt chromosome that hasn't yet been discovered), but there it is! Looming its crooked head through the years - I left my little child at home with the maid (or in day care)..will she be ok? When most of the other kids have their mothers waiting at home when they return from school, I only get to see them in the evening...often only at dinner time. I missed the mid-week morning PTA. Worse, I missed my child's annual day at school! My kids have to do their own homework! My laundry is pending. Could I have made more variety of food for dinner? At the risk of generalising - you don't find men berating themselves over these issues, do you? So let’s accept that guilt is an exclusive premise of women. Like pregnancy and breast-feeding and periods. But fellow women, the next time we take off on the guilt trip, better not to resist it...instead let's just embrace it. Coz we’re in it together :)

In a nut-shell, if a woman is wired to be thinking big career ambitions, I don't think she can have it all / do it all. For that matter, I don't think men can either. The big difference is women want to do it all / have it all. And are ready to beat themselves to death over it. 

Is "life" at conflict with "work" only faced by women? Why are they asked about it?
Yes, it's not right that the same questions are not posed to men corporate leaders (does that sound strange? That's because no one refers to it that way) being asked similar questions about how they manage work and life (where "life" includes managing the household and children (and in cases, ageing parents too). Is it because (1) the women who do make it to the top are so few that they make heads turn in amazement at how they did it, or (2) the question of "work AND life" doesn't arise in the minds of ambitious men who make it to the top, or (3) women generally feel more strongly about these things so naturally they get asked about this. I reckon it is a combination of all three. 

For a while now, girls and boys in many families in many countries are being brought up on equal terms - where, right from childhood, girls learn not to differentiate themselves from boys in what they believe in, what they aspire for, and what they seek to do in their lives. With stars shining bright in their eyes, women take cognizance of the constraints to do with the biological clock, but often believe the decision of raising or not raising a family needn't really come in the way of their career aspirations.

The conflict between life and work really comes up because a woman even today is essentially breaking a mould where she has played the role as primary care-giver at home for generations and generations of human existence, influencing society and homes in more ways than one. And although increasingly, girls in each new generation are seeing themselves differently, the larger social context in which they grow in isn't entirely sure how to deal with what that equality means for everyone. So when girls and boys grow up and raise their own families, it is far more likely that reality bites in the form of men and women not knowing anymore how to handle their increasing individual ambitions, and the increasing demands of their family life. This often translates into women resorting back into their role as primary care giver for children (and often later, ageing parents). All too many times, what gets termed as a woman making a choice to stay at home rather than pursue her career, is not so much a matter of choice. This is because the choice that needs to manifest itself into better support systems and child care facilities, equal paternity leave, complete spousal support and strong encouragement from family is often missing. 

In recent times, perhaps driven by husbands who are far busier than the earlier generation, and / or getting married to men with much higher resources, an increasing number of well-educated, talented and high potential women in my generation have dropped off their career early on or mid-stream. I read that 60% of Indian urban women give up the career mid-way. These also include those who had set ambitious career goals for themselves while growing up and pursuing higher studies and starting work.

Another alarming pattern has been that somewhere between my mother's generation and it was time for my generation to be mothers, the idea of parenting, and mothering in particular began to see a change. Perhaps this had also increased the guilt quotient for mothers who've chosen to work outside the home? In my childhood, my mother or my aunts (who were working outside the house) as well as my aunts and friends' mothers who stayed at home did not spend as much time as mothers do now in getting the kids to do homework, study for exams, pick up and drop for various classes, monitor their  activities etc. Having seen this around me for many years, I was impressed when, in Sheryl Sandberg's Lean In, I came across this: 
In 1975, stay at home mothers spent an average of about 11 hours per week on primary child care (defined as routine care-giving and activities that foster a child's well-being such as reading and fully-focused play). Mothers employed outside the home in 1975 spent 6 hours doing this activity. Today's stay at home mothers spend about 17 hours per week on primary child care on average; while mother who work outside the home spend about 11 hours. This means an employed mother today spends about the same amount of time on primary child care activities as a non-employed mother did in 1975.
A similar study by the University of California at San Diego cites college-educated mothers are spending more time with their kids than ever: an extra nine hours a week since 1995. That's the equivalent of an entire extra workday women spend as their children's soccer-watchers, snack-selecters, flashcard-flashers, all-seven-volumes-of-Harry-Potter readers, college-essay editors and Candyland rivals (not necessarily in that order). 
I do not have access to parallel statistics for India, but an increasing number of mothers in my generation find it critical to be involved in their children's lives on an hourly basis, if not minute to minute basis. Whether that leads into stronger, more resilient, independent children or actually is detrimental to their growth is a topic of continued research today. 

Why work life balance should matter to both men and women

Irrespective of how high career ambitions are, it is important that women build their lives to be financially independent. A big push for it comes from the need of a society where in many parts of the world, horrific ills such as female infanticide, dowry, domestic violence continue to exist. Because girls as still viewed as a burden to the family. Even among the urban educated girls who "choose" to leave work when they get married or have children, how many of them wish they could get back to work by the time the children start school. How many of them are able to find work of their choice or what they were earlier qualified to do? How many of them find themselves divorced and having to start to fend for themselves from scratch, or worse, trapped in a marriage only because they cannot fend for themselves. 

There are societies around the world, where another problem is faced bringing into focus an entirely different social and economic dimension. People have been choosing not to have children at all due to work-life imbalance. In the race to dream for bigger things - be it material riches or glory or fame - families and society are left imbalanced. So the important question looming ahead of us is how can we, men and women, help each other out to strike a balance that works for both. Maybe that will dispel the myth and both men and women can actually have it all.

Girls education and women's financial independence helps to pave a way out of social injustices through attitudinal shifts. But attitudinal shifts cannot happen only with girls. Even today, how many men are asked the question of how they manage work and life. But men need to be brought into this discussion. Preferably, at as early an age as possible. Because if we desire a society where true gender equality needs to play out, the onus of thinking about work and life is not just women's alone but equally, men's. So while mothers and fathers nurture and encourage leadership traits in children irrespective of their gender (such as Ms. Nooyi's mother has been known to), they also need to question if they are placing a much larger share of care giving responsibilities on their daughters than they are on their sons and future sons-in-law. 

Sunday, July 27, 2008

Universal Consciousness

Here are some beautiful writings I read a couple of days ago on Universal Consciousness or the Universal Truth.

Love that one who
when you shall cease to be
will not Himself cease to be
That you may become one
who will never cease to be
- By the Persian poet, Abu Said Ibn Abi al-Khair.

I also liked what the same poet has to say about seeking the Essence of understanding...

If you keep seeking the jewel of understanding,
then you are a mine of understanding in the making.
If you live to reach the Essence one day,
then your life itself is an expression of the Essence.
Know that in the final analysis
you are that which you search for.

The Upanishad too talks beautifully of Madhu-Vidya, or the knowledge of the interconnectedness of things...

Madhu-Vidyā is an insight into the nature of things, which reveals that there are no such things as subjects or objects. The fact of experience itself is a repudiation of the phenomenal notion that subjects are cut off from objects, as if the one has no connection with the other. If there has been a gulf of difference, unbridgeable, between the experiencing consciousness and the object outside, there would be no such thing as experience at all. The great revelation of the sage Dadhyaṅṅ Ātharvaṇa is that the Adhyātma (everything that is inside) and the Adhibhūta (everything that is outside in the world) are linked together by the Adhidaiva (everything that is transcendent), and a transcendent Divine Presence connects the phenomenal subject and the phenomenal object, through an invisible force, so that we have a universe of interrelated particulars, one entering the other, one merging into the other, one coalescing with the other like the waves in the ocean, and not the universe we see with our eyes, as a house divided against itself.

As all the spokes
are held together in the hub of a wheel
Just so in this soul
all things, all Gods,
all worlds, all breathing things
all selves
are held together
- From the Brihadaranyaka Upanishad

Tuesday, July 8, 2008

Principles for Product Marketing

Inspired by these Principles to Design by, I thought I will put down my Principles for Product Marketing, an area I've been working on and studying for some years. It goes without saying that these are entirely my personal views.

Marketing Serves Target Customers.
It is important to be clear about Who are your target customers, What do they need, How does your product add value to them and How are you different from anyone else. Understand also if your market is a one-size-fits-all market (is there any such thing), or how you can segment your market or if you are catering to the “long tail” of customers. Marketing is about aiming your product and your message for your targeted customers. The channel / mode for putting the message across will flow from that - be innovative in the usage of channels.


Marketing is about Simplifying.
There is a danger for functionally / technologically ‘rich’ products to fall into the “Products that do too much” trap. This means that instead of attracting customers we could actually end up putting off customers by creating a perception of our products as either “too complex for our needs” or too “ahead of our time”. It does not help to boast about your product capabilities if these are features that are not important to your customers. The lesser the better works best for your marketing message.

Great Marketing reflects Great Personality.
Marketing is not restricted to the looks of the product or the advertising or the PR. The creation and maintenance of a brand through marketing runs deep and wide. It covers the complete experience that users or customers have through different interactions with the organization, its people, its products and its service. Also, just like with individuals with great personality, core values go a long way in establishing the brand personality and in winning customer stickiness. Have you figured out the core values for your product / organization?

Marketing Changes with the Times.
Does this sound contradictory to the above principle, you may ask…for instance, how can core values change? The answer lies in the fact that just as the individual grows best with a “growth mind-set” rather than a “fixed mind-set”, the essence of product marketing is to ensure that the products you are offering are in tune with the market and competitive landscape. Ask yourself if it is time to go back to the first principle.

Marketing cannot be done for Vapour.
This can always be a tough one for marketers. I refer here to marketing of initiatives (product / organization-wide) that have no basis at all other than as a vague idea in someone’s fertile imagination. The best way is to dig deeper to find out as much information about the initiative – why is this being rolled out (is it just a fad), who will this benefit, what are the timelines for roll-out, for upgrade-like initiatives – what is the plan to ease customers into the new. Take up the marketing for something only if and when you are convinced about it yourself.

Wednesday, May 28, 2008

Age no bar

Just got back from a wonderful Goan holiday with the family. With Appa (dad) there too it has been a pleasure as always to see him and the kids get along so fabulously. Seeing their mutual joy, its almost as if there is no age difference between them. And yet they are learning from each other all the while.

Walking, running or swimming through the waves can be one of the most exhilarating experiences. I realize that the oceans and the waves continue to exude the same feelings of amazement and wonder within me. Its interesting to observe that there is a pattern to a lot that is happening with the ocean (I may write about this some other time).

The holiday was immediately followed by memories of a momentous occasion - the day when the world at large, and my parents and near and dear ones in particular, welcomed the arrival of a great person. For such a momentous occasion, it seems like the day was spent in a relatively ordinary way with none of the customary celebrations that rock the neighbourhood. All the more reason to get into self-introspection mode.

It is good to be 35. 35, rather the 30s in general, feel good. And fun. And wholesome. It feels more mid-life than any other age (when Appa and I were talking yesterday, we realised I am almost half his age. Now his is a good age to have lived, especially considering he has atleast twice almost not made it till here) .

At 35, there is this much that''s been done and experienced, and there is that much that is yet to be explored. To be enjoyed. To be lived.

I don't know and wouldn't care to know what my lifespan is going to be. I just know that there is this one life I have. And I want to live it to the fullest that I can. I sure hope I'm not the one stopping myself from doing so.

Tuesday, May 20, 2008

"Choose a job you love, and you will never have to work a day in your life"


It was only recently that I found out that it was Confucius, the Chinese philosopher, who came up with this quote. Its amazing that this thought from the 500's BC is still, if not all the more, valid in today's times - when questions of work satisfaction, a fulfilled work life have been faced not just by me, but I find from my interactions that a lot of people are contemplating this and are at different stages of career-altering decisions because of this. (I'm still trying to imagine the long, pointy-moustached Confucius thinking of this quote in ancient China, but I will park these thoughts for another time)

Fortunately or unfortunately (depending on the outlook), leaders of companies have a tougher time motivating and retaining the set of people for whom work satisfaction matters. There is a belief as stated in this article that the key is for leaders to find out from these people - Deep down, when they’re honest with themselves – what do they really want to do? Once they determine that and communicate it, you can see if it is aligned with the company’s needs.

There is alignment of individual goals to company goals and everyone lives happily ever after. Sounds like a fairy tale? It does to me. What I am trying to understand is:
- Can this actually work in larger companies facing all the standard issues around business growth, customer focus, employee retention. How do the goals of 100s and 1000s of employees align with those of the company?
- Can there actually be an alignment of everyone's individual goals that add up to the company's goal?
- Who is responsible for ensuring the alignment - is it only the person(s) at the top running the company or does this need to happen at every level in the organization?
- If individual goals are kept at the forefront, will this not create siloes where people are only set on achieving their own goals - and could not really bother themselves with checking how this impacts the company's goals?


What is all the more interesting is to understand what happens when the same set of employees who earlier believed that that their goals matter, find that the person(s) at the top now have changed and the new set of leaders have a completely divergent view. And their view is that the organization and its goals are larger than the individuals and their goals.

Sunday, April 20, 2008

Dots and connections

Lonely is the face
That seeks to know more
As it tries to keep pace
with what the world's got in store

The world has its own ways
of showing the road
Aren't reflections on the lonely face
Mere shades of the universal code?

Copyright - Dipali Ekbote

I wrote this poem in response to a beautiful poem someone sent me - the poem is called Corner Seat by Louis MacNeice. After I wrote this poem, I happened to be talking with a few people and the discussions veered toward the concepts of destiny, higher power, universal truth. If I were to explain universal code', I would try this -

All things - inhabitants of the universe, or happenings on the universe - are dots that are connected. These connections are known best by the higher power. Some of us are more aware of the dots, but can't really make out the connections. Some of us can make sense of the connections, in real-time or in hindsight. Some of us can never see the dots, nor the connections.

Wouldn't it be interesting to 'break the universal code' to find the connections between the dots?

In the meanwhile, from my next blog onwards, I plan to write on the topics that I find interesting to understand more of - on how the corporate world functions, on leadership... Ofcourse, I would love to continue sharing poems, maybe my own or those written by others that I find interesting.

Monday, April 14, 2008

The oceans deep



What is it about the ocean
That never ceases to amaze me

Is it the 
tirelessness of the tides
Or the timelessness of the waters
Or is it just my envy
Of the myriad creatures it rides

Is it the energy of the waves
As they call from its dark depths
Reaching out to the pristine beach
or come crashing below jagged cliffs

Giving 
each time to the land
a little of themselves
Leaving a little of the ocean
As memories on the sand

Taking each time with the waves
Into their innermost depths
All that the shores are ready to let go
Or are these what the ocean craves?

Absorbing their newness
Befriending some, rejecting some
Mulling over those
it is not quite sure of

Maybe it's about all of these after all
The energy and the tirelessness
The sharing and the timelessness

Visible through the flurry of activity on the shores
Invisible in the deepest secrets held for centuries

Visible in the life it has sprung forth
And in the lives it has swallowed

What is it about the ocean
That never ceases to amaze me
That always beckons
Yet can chillingly threaten



Copyright - Dipali Ekbote